Meet the Founder
Kirstie Kelly is a visionary founder, strategist, and creative force behind AES, a consultancy built for brands at an inflection point. With over three decades of leadership across fashion, luxury, and bridal, she’s known for redefining how ideas become enduring businesses.
Throughout her career, Kirstie has led multi-million-dollar brand growth through transformative partnerships with global companies including Disney, Nordstrom, Costco, and H&M. Her work sits at the intersection of commerce and creativity guiding founders, executives, and investors through moments of reinvention with clarity, precision, and purpose.
A designer turned executive, Kirstie brings an instinct for product and a discipline for business. She has built and scaled brands from the ground up, developed industry-shaping collaborations, and mentored leaders navigating change. At AES, she channels this experience into helping companies move faster, think sharper, and build what lasts
We are a consultancy for brands at their inflection point.
We call it the inflection point because it’s the moment that defines your trajectory.
Markets shift overnight, culture never stops evolving, and opportunities don’t wait. Brands come to AES when they’ve reached that critical crossroads—when the next move will determine whether they grow, stall, or fade.
Our role is to bring clarity, speed, and founder-first strategy. We see the turn before it happens, navigate the complexity, and move faster than culture itself. Because at the inflection point, hesitation costs more than action—and the right decision sets the foundation for legacy.
